More recycled materials and better cameras were some of Apple’s main announcements at the presentation of its new ranges of iPhone and Apple Watch.
The American technology giant confirmed that the iPhone 15, 15 Plus, 15 Pro and 15 Pro Max will go on sale next week along with the new Apple Watch Series 9 and Apple Watch Ultra 2.
– iPhone 15
In the four new phones in the iPhone 15 range, a notable effort was made to improve the camera systems for users.
On the iPhone 15 and 15 Plus, Apple improved optical zoom options for users, as well as introducing an automatic portrait mode, meaning that, for the first time, the cameras will automatically capture the data necessary to create a portrait effect. depth in a photo, when a person is detected in an image.
In the high-end iPhone 15 Pro and Pro Max, Apple included a titanium frame for the first time, which makes the devices less heavy, in addition to reducing the bezel to expand screen space.
On the Pro and Pro Max models, the old sound/mute switch on the side of the device has been replaced with an Action button, which users can program to quickly perform a single task, such as putting the phone on silent, when pressed or start an application.
And as rumored, Apple confirmed the introduction of the USB-C connector on all new iPhones.
– Apple Watch
The new versions of the two flagship Apple Watch devices, the Watch Series 9 and the Watch Ultra 2, were subject to gradual updates, but most importantly, they became the first Apple devices certified as carbon neutral.
Both devices were equipped with improved, brighter screens and a surprising new form of gesture control, in which the user can control the Watch by simply double-tapping with the index finger and thumb at the same time, and the Watch uses its set of sensors to detect this gesture and respond.
– Environmental milestones
The first carbon-neutral devices were part of the main theme of the announcements that the tech giant shared during its event, as it focused heavily on its sustainability commitments in the wake of the e-waste debate surrounding the change of the USB-C connector.
Apple’s chief environmental officer, Lisa Jackson, and other executives speaking at the event highlighted the increase in the amount of recycled materials used in the product range, including 100% recycled cobalt used in Apple batteries. the new iPhone and Apple Watch ranges.
The company also confirmed that it was ending the use of leather across its product line.
“At Apple we have a long-standing commitment to leading the fight against climate change. Our commitment to renewable energy and low-carbon design has already driven industry-leading emissions reductions, and we are not slowing down,” said Jackson.
“We achieved an important milestone by making the world’s most popular watch carbon neutral, and we will continue to innovate to meet the urgency of the moment.”
Translation of Michelle Padilla