Amazon finally has its answer for ChatGPT.
The tech giant announced Tuesday that it will launch Q, an enterprise chatbot powered by generative artificial intelligence.
The announcement, made during an annual conference the company holds in Las Vegas for its AWS cloud computing service, represents Amazon’s response to rivals who have launched chatbots that have captured the public’s attention.
A year ago, the launch of ChatGPT by San Francisco-based OpenAI sparked a surge in public and business interest in generative AI tools that can compose emails, make marketing proposals, essays and other text. that resemble the work of human beings.
This attention initially gave an advantage to OpenAI’s main partner and backer, Microsoft, which has the rights to the underlying technology behind ChatGPT and has used it to create its own generative AI tools, known as Copilot. But it also encouraged competitors like Google to launch their own versions.
These chatbots are a new generation of AI systems that can engage in conversation, generate readable text at the user’s request, and even produce new images and videos based on what they have learned from a vast database of digital books written on the internet. and other means.
Amazon said Tuesday that Q can perform functions such as synthesizing content, streamlining daily communications and helping employees with tasks such as generating blog posts. Companies can also connect Q to their own data and systems for a tailored experience that is more relevant to their business.
The technology is now available for preview.
While Amazon leads rivals Microsoft and Google as the leading cloud computing provider, it is not considered a leader in the AI research that has led to breakthroughs in generative AI.
A recent Stanford University index that measured the transparency of the top 10 foundational AI models, including Amazon’s Titan, ranked the company last. The Stanford researchers said that less transparency can make it difficult for customers who want to use this technology to know if they can trust it, among other problems.
Meanwhile, the company has continued to move forward. Amazon announced in September that it will invest up to $4 billion in Anthropic, a San Francisco-based AI startup that was founded by former OpenAI employees.
The tech giant has also launched new services, including an update to its popular Alexa voice assistant so users can have more human-like conversations and AI-generated product review summaries for consumers.