GlobalBreastfeeding: The World Health Organization seeks to prevent content producers from promoting...

Breastfeeding: The World Health Organization seeks to prevent content producers from promoting artificial milk – . .

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The World Health Organization recommends that mothers exclusively breastfeed their babies for the first six months if possible

You’re a mom browsing social media, and you’re not sure whether you want to continue breastfeeding your baby as he approaches six months or switch to formula feeding.

You join an online baby group and discover an influencer. Before you know it, you’re being targeted with posts about baby formula.

The World Health Organization says these are the new frontiers in its campaign to restrict the “exploitative” marketing of what it calls “breast-milk substitutes”, also known as formula milk.

It recommends that children should be breastfed during the first six months of their lives, and that governments should provide mothers with the necessary health and social support to do so. After that, cow’s milk, goat’s milk, or any other milk is generally recommended.

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