To ease the pill of ever-increasing prices, streaming platforms are increasingly offering bundled offers that allow subscribers to save three francs six cents. A formula that Apple and Paramount would work on for their respective services.
To survive in the highly competitive streaming sector, the outsiders Apple TV+ and Paramount+ could well come together. According to Wall Street Journal, discussions have reportedly started between Apple and Paramount for a bundled access offer to both services sold for less than the sum of the two subscriptions.
Getting out together
Apple TV+ is priced at €9.99 per month, while Paramount+ costs €7.99 in France or $11.99 in the United States. The rumor does not specify the price of this hypothetical bundle, but it would probably have to be sold for less than $20 across the Atlantic, and around fifteen euros in Europe, to attract spectators. As the negotiations have only just begun, there is no guarantee that they will result in anything concrete.
See more offers
Faced with the behemoths that are Netflix, Prime Video and Disney+, it is increasingly difficult to find a place in the sun for smaller services. Prices continue to rise: the average cost of a subscription to a streaming service has increased by 25% over the past year, according to the Wall Street Journal. Before October 2022, Apple TV+ cost €6.99, a price in line with the catalog which is less extensive than elsewhere. It is more difficult to justify the €10 requested since then.
Consumers are now choosing between different platforms, based on a budget that has shriveled due to inflation. An Antenna study explained that Apple TV+ and Paramount+ suffered a churn rate of more than 7% in October, higher than the 5.7% average for the entire industry.
Bundles are commonplace in the sector: Disney offers bundled subscriptions to access Disney+, Hulu and ESPN+. The operator Verizon markets a Netflix and Max bundle (formerly HBO Max). Without obviously forgetting the different Canal+ offers.