TechnologyPeugeot adds ChatGPT to its cars and takes the competition by surprise

Peugeot adds ChatGPT to its cars and takes the competition by surprise

Peugeot is in turn launching into the race for generative AI. After giants like Volkswagen and Mercedes, the French brand has just launched the deployment of ChatGPT on its cars, starting with a handful of European countries, including France.

Peugeot has just announced the arrival of ChatGPT on most of its recent cars. In a press release published on January 30, 2024, the Stellantis group, which is behind the Peugeot brand, has in fact committed to offering “ChatGPT technology to all its customers, across the entire range of PEUGEOT passenger and utility vehicles”.

During a press conference, Yves Bonnefont, software manager at Stellantis, made it clear that this major new feature will be introduced “in all cars, including the new e-3008 model, and small utility vehicles”, reports Reuters.

“We are happy to be the first to offer this innovation in Europe,” declares Yves Bonnefont, assuring that it is an initiative “which is a strategic axis of Stellantis”.

Also read: Test of the e-208 (2024) – Can Peugeot still sell it for 35,000 euros?

ChatGPT is currently arriving on Peugeot cars

Concretely, generative AI will come join OK Peugeot, the voice assistant for Peugeot vehicles. Enriched by ChatGPT, the assistant will be “capable of answering countless questions and requests on any type of subject”. As the automaker explains, AI can answer specific questions, “like indicating the monuments to visit in a city, presenting them to you and taking you there in coordination with the navigation system”.

By drawing on its corpus of training data, “it can also liven up your trip by interacting with the occupants, giving free rein to your creativity”. You could theoretically ask the robot to tell you a story, sing a song or play a question and answer game with your children to keep them busy on the road to vacation. We find a similar approach at DS Automobiles, another branch of the Stellantis group which is leaning towards AI integrated into the automotive world. The firm has been testing generative AI as part of a test program in Europe since last October.

Initially, OpenAI’s chatbot will be deployed in five countries, namely France, Germany, Spain, Italy, and the United Kingdom. This first test phase has just begun. If you drive a recent Peugeot car, you should soon receive a voice assistant update including ChatGPT. Stellantis is committed to offering generative AI on a larger scale from the second half of 2024. At the same time, ChatGPT will be integrated by default as standard equipment in all manufactured vehicles.

Peugeot gets ahead

With this announcement, Peugeot cut the rug out from under you of its competitors. A few weeks ago, Volkswagen announced the integration of ChatGPT into all cars manufactured by it from the second quarter of the year. For its part, Mercedes began testing the integration of ChatGPT into its vehicles last year. Finally, General Motors has committed to adding generative artificial intelligence in its future vehicles with the help of its partner Microsoft. All the manufacturers seem about to get started…

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